How to Build a Survey

Anyone who has built a survey knows that it can be a hard, and arduous process. It takes an understanding of how research is done, to create a truly effective survey. The most important step in creating a good survey is knowing what it is that you want to understand, and building your questions around that.

Now lets look at what a good survey should contain.

1. First you need to look at what it is you are trying to discover or achieve with this survey. Or in other words, what's the point of the survey. Also, you should figure what action will be taken as a result of this survey.

2. Now you need to picture in your head what kind of visuals will this survey produce. Graphs, tables, charts should all be formulated to help you achieve your end result, or action. So think about what your final data will look like and how it can be used to achieve your desired outcome.

3. With an idea of where your going, it's now important to figure out how your going to get there. So ask yourself "how easy is it going to be to get the appropriate information from my respondents?" If it's too hard, then you need to revise your questions or technique. You can do this by changing the question or the method.

4. It's time now to look at the questions your going to ask. Are the questions in the proper order? Does one question have an effect on the following question? Do the questions provide answers that are relevant to the survey as a whole.

5. Write down multiple versions on the same question. These questions make up the heart of the survey, make sure that you are using the right ones.

6. It's important to test your questions before coming up with your final survey. Pretest the survey on 20 or more people. This should give you an understanding of the abilities of the survey. Also, you should time your survey. A good survey takes only 10-15 minutes to administer.

7. After pretesting the survey, look at the respondents answers. When reviewing the responses ask yourself: Did the answers make sense? Were the respondents unsure about anything? Did the respondents have any questions about the survey? Were the questions understood? Was there anything surprising in the responses?

8. With this information in hand you're now ready to make the official survey. Once the survey has been re-tooled, pretest it again to make sure that the efficiency of the questionnaire is maximized.

However, creating a survey is only half of the story. Once you’ve put the right questions together and in the right order, you need to decide on how you’re going to administer the survey.

Each method of distribution comes with it’s own type of response. You need to look at all the different ways of reaching your respondents. Surveys by phone, email, mail, online, or in person can yield different types of responses. It’s worth your time to sit down and consider which of these methods would most likely suite the needs of your research.

Once you’ve settled on the method of delivery, and you’ve administered all of your surveys, it’s time to collect and sort through the mass of data you’ve received. How this is done, and with what technique you will accomplish this, is up to you. There are lots of options out there, but it’s important to look into the ones that will help you accomplish your overall goal.

It’s crucial with any survey to always keep in mind the big picture. Remember during every stage of development, distribution, and collection to make sure that your research needs are being met.

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IT Jobs: How to increase your return on investment with online advertising

With predictions that the UK will be the first economy to spend more money on the Internet than on TV advertising, writing effective copy for your IT job positions is something that will separate you from your competition.

With over 60,000 IT jobs advertised daily, online job advertising has now become the main technique for recruiting new employees. Nearly every candidate looking for IT positions look on the Internet first, so getting it right has never been more important.

To ensure you get a return on your investment, there are four main areas of concentration: understanding how sites offering IT jobs work, understanding your audience, effective copy writing for IT positions and effectively monitoring/tracking your IT jobs positions.

1. Understanding how IT jobs boards work:

It’s fair to say that technically most sites offering IT jobs function in the same way. A candidate inserts their search criteria into a search box and retrieves a list of results ordered by keyword relevance.

This doesn’t necessarily mean that an advert with the most instances of a keyword will come top. The calculation is likely to be based on keyword ‘density’; the number of times a keyword appears in comparison to the length of the advert. This is why you will often see recruitment consultancies writing particularly short but keyword heavy adverts.

2. Understanding your IT audience

There are certain trends that all job seekers display regardless of the sector they are interested in but the online IT job market is practically fully developed now. It is important to understand their needs and to attempt to think like a job seeker sifting through masses of IT positions when composing your IT adverts.

3. Effective copy writing for IT positions

Getting the right balance of information when writing the adverts for your IT job positions are a key element to consider when writing an advert. Too little information will not give the candidate the confidence to apply for the role whereas too much information will swamp the candidate or potentially intimidate them.

Splitting your advert into 4 distinct sections provides a brilliant structure for any advert:

 Company description: candidates want to know whom they are sending their CV to. This is also your opportunity to sell your company as a great place to work.

 Job description: The three most important facts to include are overall responsibilities, day to day activities, working environment - this should include the size and experience level of the team.

 Skills & experience required: ideally this should be in bullet point or in a list detailing the key functions and skills that are essential for the role.

 Benefits offered: you want the best candidates so use this to sell to them. Remember, always think back to what would interest you in you were looking for IT jobs.

4. Effectively monitoring/tracking your IT job positions

The main advantage that online recruitment has given to employers are; speed and measurability. You are now able to get your IT jobs published and receive response quicker than any other media and edit and change the content of your IT adverts if they are not generating enough or the right response.

Forex Trading Software

If you are looking to get started trading the Forex, you will find that there are numerous software programs available (both web based and desktop based) for you to use in your trading. In fact, most brokers offer clients a software package for free or as part of their trading account. Usually the software that comes with your trading account is a very basic "bare bones" model. Sometimes, more features are available for a price. The software packages your broker provides can be an important consideration in choosing a broker. You may want to download and try some different packages using a demo account. This will give you a better idea of which software package you find most suitable to your unique style of trading.

Forex trading software comes in two basic flavors - desktop software, and web based software. Which one you choose to work with depends on your preference and other more technical factors. Obviously, the Forex market is very dynamic and you need to have the most reliable up to date connection to the data as possible. Your internet connection speed is a factor here, and if you can afford it, you really should be connecting via broadband.

Your internet connection speed is just one of the factors you should consider when selecting forex trading software. The biggest consideration should be one of security.

Generally speaking, web based forex software is more secure than a desktop based software package. Why is that? Well, with a desktop software, your information and data is stored on your hard drive thus making it vulnerable to numerous security issues. If your computer became infected by a virus, your personal data and the integrity of your trading system can become compromised. Likewise, in the event of hard drive failure, your important data can be lost. Then there is the threat of prying eyes accessing your trading systems.

Luckily, if you choose to go with a desktop based software for your forex trading, you can do some things to limit the risks. For starters, a dedicated computer just for trading the forex would be a wise investment. Due to the popularity of forex trading, there are computers made specifically with a forex traders needs in mind. Even if you cant afford a dedicated machine, you should still apply the following tips to your trading computer:

* Password protect your trading software and personal data
* Make regular backups of your trading data
* Use a anti virus program and keep it up to date
* Update your trading software regularly

If you choose to go with a web based trading software, allot of the security and maintenance issues are handled by the provider. Online based forex systems are hosted on secure servers, the same type of servers credit card processing is handled on. This gives you a great deal of protection, as your data is encrypted. Also, backups and mirrors of your account data are made by your software provider to protect you from data loss.

Aside from the security considerations, you may find that an online based trading software is simply more convenient. There is no software to download as the software runs in your regular web browser. This means that you always will have access to the latest versions and features. Also, if you travel you will certainly appreciate the ability to log in and trade from any computer with an internet connection.

As you can see, there are many options in forex trading software. You ultimately should choose to work with the software that you personally find easiest and most intuitive to use. that you personally find easiest and most intuitive to use.

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Understanding Forex - #4 - Money Management.

This is a series of articles about The Foreign Exchange Market. You will learn here what Forex is , how it works and how profitable it can be. The whole series contain the following articles . . .

1. What is Forex

2. Technical analysis

3. Fundamental analysis

4. Money management

5. Compound interest

Money Management.

This is one of the most important aspects of a good trading system. Even if your market forecasts are accurate, you may still not be profitable in the long run unless you implement proper money management techniques.

Money management refers to how you manage your trading capital. It has to do with how much money you invest on each trade. Also, how much do you expect to make on each trade compared to how much you are risking. Furthermore, you can also use different kinds of orders that allow you to manage your trades automatically like stop loss, limit order and trailing stop.

In my opinion the two more important aspects of money management are position sizing and expectancy. Position sizing refers to the size of your positions. You should not risk more than 1% - 2% per trade.

Expectancy refers to how much do you expect to make vs how much you are willing to lose. The expectancy should be always positive. For example, if you enter a position and you expect to realize a 50 pips profit while you are willing to lose only 15 pips, that’s positive expectancy.

The example above means that you can be wrong three times in a row and still be profitable the fourth time. A method to implement positive expectancy on your trading strategies is by using trailing stops. I will explain this now and the other orders that I mentioned above.

Let’s start with a stop loss order. This one helps you automatically close a losing position and prevent it from decreasing your total trading capital. Why you need stop orders? Many things could go against you and make you lose big time.

The platform you are treading on could freeze. The place/computer you are trading from could go off power. Market news could drive the price of currencies mad quickly. Do you get the point? Many people use stop loss orders just as an “insurance” against these events taking place.

Something else a stop loss order could be good for is to establish an automatic trading system. Some trading systems do not require you to be in front of your computer all day. You can set them on autopilot and let the market/platform do its thing. If the market moves against you, the stop loss will be triggered and your losing position will be cancelled automatically.

The second order mentioned above is the limit order. This one is good to automatically take a profit once the price of the currency pair has moved to a desired level. You can use a limit order for the same purpose you use a stop loss order. It is good to automate your trading in general. Once the target price is reached, the limit order will be triggered canceling your winning position and preventing it from turning into a losing position.

Now, something very important about trading “cut your loses short, let your winners run.” Most traders do this the other way around. That’s why they lose in the long run.

Some of the easiest ways you can implement this technique is by using a trailing stop. These kinds of orders let you get positive expectancy, which is one of the most important aspects about money management as mentioned above.

A trailing stop is like a limit order and a stop order at the same time. For example, let’s say that you enter a position and the market moves in your favor. Then notice what happens.

With a trailing stop you have a chance that you don’t have with a limit order. If the market keeps moving in the direction you expected, the trailing stop order will move with the market. This way there is no limit to how much profits you can get. On the other hand if after moving in your favor the trend retraces a certain percentage, the trailing stop will be triggered canceling the position and preventing it from turning into a losing trade.

These are common techniques used in most successful trading systems. You can learn other important aspects about Forex like technical analysis and fundamental analysis from other articles on this series.




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